Your technology is ready.
Is your market?
We help commercialized software, SaaS and AI providers identify Canadian B2B customers, refine their sales approach, and engage enterprise buyers and channel partners through focused local representation.
From software capabilities to Canadian customers
Technology opportunity needs market proof.
Large sector revenue is context, not proof of buyer demand.
Software development & computer services revenue, 2024*
Canadian businesses reporting AI use, Q2 2026**
B2B routes
End customers • MSPs • VARs • System integrators
02 / IDEAL CUSTOMER PROFILE
For teams with a proven solution and a Canadian growth ambition.
We are best suited to companies with real products, credible delivery capability and the discipline to validate customer economics.
SECTOR USE CASE
CANADIAN B2B SEGMENT
Wholesale & distribution
SECTOR USE CASE
CANADIAN B2B SEGMENT
Manufacturing & industrial
SECTOR USE CASE
CANADIAN B2B SEGMENT
Engineering & projects
SECTOR USE CASE
CANADIAN B2B SEGMENT
Healthcare & care services
Illustrative industry photography · Specific AI use cases and compliance requirements are evaluated for each client.
*Statistics Canada, software development and computer services, 2024. Source
**Statistics Canada Q2 2026 survey: used AI to produce goods or deliver services in the preceding 12 months. Source.
A major technology market.
Many different buyers.
See where practical software and AI can solve real business problems in Canada.
PROFILE 01
B2B SaaS companies
PROFILE 02
Vertical AI Providers
PROFILE 03
ICT & IT service providers
“
Before you hire a sales team in Canada, validate who will buy, why they buy and how you win.
Turn technology potential into commercial evidence.
03 / TECHNOLOGY MARKET ENTRY CHALLENGES
Great software does not guarantee market traction.
Who is the economic buyer?
Which use case creates measurable ROI?
Should we sell direct or through partners?
What should change before a Canadian launch?
04 / CUSTOMER & PARTNER ROUTES
The best route is not always a direct sales hire.
Different B2B solutions require different sales approaches. We identify promising decision-makers, recommend direct or partner-led sales channels and support commercial engagement.
Solution consulting & stakeholder meetings
Dashboards, use cases & proof of value
Your technology
Use case • demo • references
Platform Expand
ICP • channel thesis • outreach
Canadian market
SMB buyers • MSPs • integrators
ROUTE 01
Direct B2B customers
ROUTE 02
MSPs & systems integrators
ROUTE 03
VARs & specialist partners
05 / OUR CORE SERVICE
From market understanding to enterprise engagement.
A practical path from targeting the right Canadian companies to building sales materials, demonstrating your solution and exploring qualified RFQ opportunities.
B2B ICP & entry strategy
Define ideal business users, enterprise decision-makers, buying roles and market-entry priorities.
Insights & customer feedback
Gather Canadian market insights and customer feedback to refine your solution, use cases and positioning.
B2B sales channel strategy
Recommend direct enterprise sales and partner-led routes through MSPs, VARs and system integrators.
Enterprise sales toolkit
Standardize sales decks, solution one-pagers, value propositions, demo scripts and PoC proposals.
Pitches, demos & RFQs
Approach and pitch to 3–5 selected businesses; coordinate demos/PoC discussions and suitable bid or RFQ support.
06 / THE PLATFORM EXPAND DIFFERENCE
We understand the tech you build and the market you need to enter.
Platform Expand draws on Sparkcorpnet’s startup advisory work, technology product experience and channel development background. We frame commercial validation in the language of business use cases, buyers and implementation reality.
Technology literacy
Commercial analysis informed by product, solution and implementation context.
Startup advisory experience
Sparkcorpnet has supported more than 10 startup projects.
Channel sales background
Practical perspective on direct and partner-led growth.
Canada-based perspective
Clear buyer screening, evidence notes and actionable GTM recommendations.
SERVICES & PRICING
Research the market. Represent your solution.
Research the market. Represent your solution.
Choose a focused market-entry study or a scoped business representation engagement for B2B technology solutions.
Market Entry Research
For technology businesses evaluating demand, ICPs, competitors and entry options in Canada.
- Canadian technology market and competitor research
- Solution fit, use cases and target B2B customer profiles
- Preliminary positioning, pricing and channel review
- Market-entry recommendations and initial roadmap
- Market research report and leadership advisory session
- No direct sales outreach or enterprise pitching
Business Representative
For commercialized SaaS, software and AI businesses seeking a local partner for targeted enterprise sales engagement.
- Define B2B user profiles, decision-makers and account strategy
- Collect market insights and customer feedback for solution refinement
- Recommend direct sales and channel-partner routes
- Prepare solution one-pagers, sales decks, demo and PoC materials
- Pitch and conduct agreed outreach to 3–5 selected Canadian businesses
- Coordinate enterprise demos and PoC discussions with your technical team
- Identify and support eligible RFP / RFQ / bid opportunities, as scoped
- Document outreach, feedback and next-step recommendations
Starting prices in CAD; applicable taxes and third-party costs extra. Final pricing depends on solution complexity, sales materials, target accounts, duration and RFP/RFQ requirements. Outreach to 3–5 selected businesses is a scoped activity, not a guarantee of meetings, demos, pilots, tender awards or revenue. Technical demos/PoCs require the solution provider’s participation; full PoC engineering, formal tender submission and legal review are separately scoped.
Commercial answers, not just market size charts.
Know the practical scope and limits before you engage.
Do we need to incorporate in Canada before validating demand?
Usually no. Many technology firms can study and approach the market before deciding whether a Canadian entity is warranted. The appropriate tax, legal and operating structure depends on the commercial model.
Do you guarantee enterprise meetings, PoCs or customer contracts?
No. Platform Expand delivers the agreed prospect research, outreach, representation and follow-up. Enterprise meetings, live demonstrations, PoCs, procurement invitations and sales outcomes depend on customer interest and qualification.
Who handles the technical demo or Proof of Concept (PoC)?
We help prepare the sales narrative, coordinate scheduling and support commercial discussions. The technology provider remains responsible for the product, demo environment, technical execution, integrations and any PoC development unless separately contracted.
Can Platform Expand participate in RFPs, RFQs and enterprise bids?
We can identify opportunities, assess commercial fit and support pre-bid discussions and proposal content within an agreed scope. Eligibility, technical specifications, security documentation, official submission and contractual commitments remain with the solution provider or are separately scoped.